How to Write a Positioning Statement that Differentiates Your Brand

What makes your brand unique? Why are customers drawn to your product? You won’t gain the traction you need if your audience doesn’t first understand your product’s irreplaceable value. This short exercise will help you transform your brand’s positioning into unforgettable messaging.

How to Write a Positioning Statement that Differentiates Your Brand

No idea changes the world without first being understood by others. At least, that’s what we think. This guide will help you: 

  • Communicate your brand’s unique value to your audience
  • Differentiate your brand from other players in your space
  • Give your brand a compelling voice and a recognizable personality 

We know how frustrating it can be to describe what makes your brand stand out from the rest. 

Have you ever struggled to communicate why your brand is meaningfully different from the other players in your space? 

You may have the most brilliant idea out there, but gaining serious traction will always be a struggle if your customers don’t understand what makes your brand truly irreplaceable.

This guide will tell you exactly how to put your brand’s positioning into words that not only “click” for your audience, but position your brand as their only choice. By using the right words, you become more memorable. Your audience begins to trust you more easily. And you reap the rewards.

This vital piece of messaging is the backbone for developing your brand’s identity, consumer relationships, and marketing. And what’s more—it’s completely free!

Messaging Fundamentals

Frequently Asked Questions

What topics are covered in this Guide?

This Guide will tell you:

  • What brand positioning is, and why it matters
  • How to use words to position your venture in an unforgettable way
  • The direct benefits in communicating your brand’s distinct value

How practical is this guide? Is there an exercise that can help me right now?

We’re glad you asked. Yes, there is! This Guide is packed with specific tips and a short exercise that you can take to clearly communicate your brand’s irreplaceable value. You'll still have to do the writing of course, but we will show you exactly how to do it. There are even examples for you to check out for inspiration!

Are there other Guides like this that I can check out?

There is a a whole section of our site full of Free Resources like this one. And we add to it at least twice a month! Be sure to signup at the bottom of this page if you want us to send you new ones when they get released.

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